Meet Dustin Klein Founder of Cadence

Dustin Klein, designer, artist and ex-messenger started Cadence with a no-nonsense, progressive approach to design and manufacturing products with purpose.

Cadence has a dedicated following in the cycling community since it was founded in 2003 for their thoughtful approach to lifestyle cycling apparel and originating the “cycling denim”.

HOW DID YOU GET STARTED?

In 2002 while working as a bike messenger I had the thought: If there’s clothing for skateboarding why aren’t their clothing for messengers or lifestyle cyclist?

In 2003 I realized I needed to make things for a living. I started very small. 50 printed T shirts.
Taught myself How to screen print, How to use illustrator and Photoshop; built a shitty little web site, made a logo etc.. etc…

One step at a time.

WHAT IS THE INSPIRATION FOR THE BRAND NAME?

Cadence is a term in cycling and in music. It means a constant rhythm. The word looked good and what it meant was perfect. Essentially named itself.

WHAT WAS THE BIGGEST HURDLE YOU HAD TO OVERCOME TO GET STARTED?

There is no one large hurdle. There are a million little hurdles and tasks. For me it was about knowing where I wanted to go and doing all the little stuff that is in front of you to accomplish each goal. Slowly but surely things start getting done. One foot in front of the other.


WHAT WAS THAT “JUST DO IT” MOMENT FOR YOU TO GET STARTED?

I moved to SF in 2003(growing up in Fargo ND) I had never realized that people could make things for a living(art, design, brands, etc). Once I saw that was a possibility; I did everything in my power to make that a reality for me(knowing where you want to go).

Each step was one step closer to making that happen. It didn’t happen over night. It takes time., but it will happen if you are determined. Being resourceful has always been a strong attribute of mine. Working with what you have, Do what you can and Start from where you are.

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You Can Reach Dustin Klein via:
Web http://dustinklein.com/
Instagram https://www.instagram.com/dustinklein_/

You Can Reach Cadence via:
Web https://www.cadencecollection.com/
Instagram https://www.instagram.com/cadencecollection/

Bonus video

Big news for owners …


Big news for owners of @jonesbikes 710 H-Bars: @esigrips have just released their 8.25″ grips in their full range of colours. Thanks ESI!

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cycleexif – 24429 Followers
Cycle EXIF is an online gallery of the world’s most beautiful custom, classic and handmade bicycles.

There’s a nice …


There’s a nice little story about @englishcycles’ latest construction up on Cycle EXIF right now: Kate’s own graveleur that came in at 15.7lbs, fully built. Thank you Rob for the photos.

174 Local cyclist have liked this post


cycleexif – 24426 Followers
Cycle EXIF is an online gallery of the world’s most beautiful custom, classic and handmade bicycles.